Such an initial experience severely limits the promotion of innovative products. However, online celebrity live broadcasting can Special Database relatively easily solve the problem of users' cognition and habits of innovative products. Internet celebrities can show the use process and experience of innovative products, and convey information that cannot be displayed in product manuals and e-commerce interfaces. Influencers are not only gold sales, but Special Database also product consultants. More importantly, as a platform for both lifestyle shopping and social entertainment.
Online celebrity live broadcasts allow users to frequently communicate with online celebrities about their experience. It turns Special Database out that the embarrassing problems that users can only endure alone in the initial stage of use can be resolved one by one through the exchange and interaction of online celebrity live broadcasts. Internet celebrities have become partners with users to cultivate the habit of using innovative products. 3. Long-tail products There are many needs in the market that are scattered and niche, and are easily ignored by the Special Database mainstream crowd, such as folding fans and ceramic handicrafts. Wired editor-in-chief Chris Anderson calls it The Long Tail.
But in the national market, such demand can form a large scale. In the past, users with long-tail needs were scattered all over the place, their Special Database options were very limited, and there was a lack of communication between users. The Internet and the community economy have solved this problem. For example, ancient music and the second dimension are the cultural needs of the minority. The outside world will hardly pay attention to such needs, but the users in the group highly identify with the needs and concepts of this group. Influencer live broadcasts can bring together long-tail needs. Since long-tail needs have been neglected for a long time in Special Database the past, it is very easy to be attracted by the lively form of live broadcast, form a stable community relationship, and become loyal users.